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That's interesting. I had followed Ubuntu many years ago, but as my work life got more hectic, I dropped dabbling in it. I find it interesting that Ubuntu is following a similar path that BlackBerry has with their BB10 OS. The BB10 OS is very swipe oriented. If you have used it, you will know that a swipe up and over will access the BB hub which gives access to all your communications. Also, the BB10 Browser is heavy duty HTML5 compliant, more compliant than most if not all desktop browsers. So you don't really need to have all those apps; I think the app need is something created by our friends over at Apple because their browser is so-so. This Ubuntu OS seems to share that vision of being non-app dependent. However, as with BlackBerry, the perception of few apps will have a consumer impact. As I said before, many people have been conditioned to believe that if there aren't a lot of apps, there has to be something wrong. BUT, if the browsing experience is golden, that's not an issue. I find it cleaner not to have a bunch of apps cluttering up my phone. I have lots of bookmarks though. It's always nice to see something other than mainstream.